Growth Lead

Ovii's Interpretation of the Role

The Growth Lead (Books) builds and leverages technical influencer networks to drive book sales and Amazon ranking. The role blends developer relations, community‑centric campaigns, and commercial judgement, reporting on measurable outcomes rather than activity volume.

Role Snapshot

• Develop and nurture technical influencer relationships
• Own expert network growth and credibility assets
• Design and execute title‑specific promotion campaigns
• Translate community insights into commercial impact
• Partner with growth, commissioning, and sales teams
• Measure and report Amazon rank and sales performance

Must-Have Requirements

• Community & influencer outreach
• Campaign ownership & planning
• Commercial judgement
• Strong written communication
• Data analysis & performance metrics
• developer relations
• community management
• campaign ownership

Nice-to-Have Signals

• Existing network within the relevant vertical
• existing network in technical vertical

Work Setup

• Location: India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Travel requirements
• Security clearance

What You'll Likely Work On

• Identify and build durable relationships with open‑source maintainers, conference speakers, technical bloggers, and other credible practitioners.
• Secure endorsements, testimonials, forewords, guest posts, and co‑created content that can be leveraged commercially.
• Design, sequence, and run title‑specific promotion plans that align with launch windows and sustain momentum.
• Feed community intelligence back to the Portfolio Director to inform commissioning decisions.
• Develop bulk‑purchase and licensing partnerships with training providers, certification bodies, and universities.
• Activate developer communities on platforms such as GitHub, Reddit, Discord, and Stack Overflow through events and webinars.
• Track, analyze, and report on campaign performance, review velocity, sentiment, and Amazon rank impact.

Good Fit If You Have

• Existing network within the relevant technical vertical.
• Proven experience in developer relations, community management, or technical marketing.
• Strong written communication and public‑facing abilities.
• Comfort working with data, analytics, and Amazon performance metrics.