Growth Lead

Ovii's Interpretation of the Role

The Growth Lead (Books) builds and leverages expert and influencer networks to drive book sales and Amazon ranking. The role blends developer relations, community fluency, and data‑driven campaign ownership to deliver measurable commercial impact.

Role Snapshot

• Develop and nurture expert influencer relationships
• Own end‑to‑end book promotion campaigns
• Translate community insights into commercial outcomes
• Drive partnership and bulk‑licensing opportunities
• Measure and report Amazon rank and sales performance

Must-Have Requirements

• developer relations
• community management
• technical marketing
• campaign ownership
• strong written communication
• data analysis (Amazon metrics)
• campaign planning

Nice-to-Have Signals

• existing network within the relevant vertical
• existing network in the vertical

Work Setup

• Location: India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Travel requirement
• Notice period

What You'll Likely Work On

• Identify, approach, and build durable relationships with open‑source maintainers, conference speakers, technical bloggers, and other credible practitioners.
• Secure endorsements, testimonials, forewords, guest posts, and co‑created content that can be leveraged commercially.
• Design and execute title‑specific promotion plans, sequencing activities to maximize Amazon rank and sustain sales momentum.
• Partner with growth and commissioning teams on metadata, keyword alignment, and audience‑specific messaging.
• Track, analyze, and report on campaign performance, linking community activity to sales, review velocity, and rank durability.
• Build bulk‑purchase and licensing partnerships with training providers, certification bodies, and technical education organizations.

Good Fit If You Have

• Fluent in technical communities and comfortable conversing with engineers.
• Proven track record of building influencer or expert networks.
• Comfort measuring success by outcomes (sales, rank) rather than activity volume.
• Strong written communication and public representation skills.