Growth Lead

Ovii's Interpretation of the Role

The Growth Lead will design, launch and own a central go‑to‑market operating system that powers Packt's events across all verticals. This includes building a reusable content engine, a cross‑vertical community platform, and an attribution framework to make growth measurable.

Role Snapshot

• Own end‑to‑end GTM operating system
• Define cross‑vertical GTM standards
• Build central content engine
• Create and scale community platform
• Implement attribution & analytics framework
• Partner with product and vertical leads

Must-Have Requirements

• Growth system design (0→1)
• Community building & activation
• Content production workflow engineering
• Attribution & UTM tracking
• Paid acquisition experimentation
• 0→1 growth system build in startup environment
• Community scaling and activation
• Content systems development
• Attribution framework creation
• Must be able to work remotely from India

Nice-to-Have Signals

• Creator & influencer partnership
• Developer relations engagement
• B2B event marketing
• Outbound GTM tooling (e.g., Clay, Apollo)
• Creator/influencer marketing
• Developer relations
• B2B marketing and events
• Outbound GTM tooling familiarity

Work Setup

• Location: India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Employment type: Full-Time

Eligibility Gates

• Work authorization: Must be authorized to work in India
• Visa sponsorship: no

Not Specified in JD

• Visa sponsorship
• Notice period
• Travel requirement
• Security clearance

What You'll Likely Work On

• Design and run the GTM operating system that vertical teams execute within
• Set and enforce floor standards for positioning, sequencing and channel mix across all events
• Develop a central content engine and AI‑enabled workflows to keep audience engagement between events
• Construct a two‑tier community system (open discovery + gated continuation) that drives qualified demand
• Create UTM discipline, dashboards and attribution pipelines to measure traffic and conversion
• Collaborate with product, vertical leads and leadership to translate strategy into measurable GTM plans

Good Fit If You Have

• Thrives in startup‑like ambiguity and 0→1 building environments
• Data‑driven decision maker comfortable with imperfect data
• Strong cross‑functional collaborator who can push back on downstream execution