
Founding GTM Lead, North America
Fi Money
Posted 2026-05-19
Sales & Marketing
Job Description
Ovii's Interpretation of the Role
The Founding GTM Lead will define and execute the North America go‑to‑market strategy for an AI Engineering Intelligence platform, owning the full sales cycle and building early customer relationships with engineering leaders.
Role Snapshot
- Define and own NA GTM strategy
- Run end‑to‑end sales cycle
- Build executive engineering relationships
- Leverage AI tools for scalable outreach
- Shape pricing, ICP and positioning with founders
- Establish processes and early hires
Must-Have Requirements
- Enterprise SaaS sales
- Full sales cycle ownership
- Executive engineering leadership selling
- Pipeline generation from zero
- Strategic pricing & positioning
- B2B SaaS revenue ownership
- Enterprise sales to engineering leadership
Nice-to-Have Signals
- Developer tooling / DevOps SaaS domain knowledge
- AI‑augmented prospecting using LLMs
- Experience in startups under 100 employees
- Developer tooling or DevOps SaaS background
- AI tool usage in sales
- Developer tooling
- DevOps
- Engineering productivity
Work Setup
- Location: Bangalore, India
- Work mode: REMOTE
- Remote scope: COUNTRY_RESTRICTED
- Remote countries: United States
- Employment type: Full-Time
Not Specified in JD
- Visa sponsorship
- Salary range
- Relocation
- Notice period
- Travel
- Security clearance
- Coding test
- Portfolio
What You'll Likely Work On
- Own all commercial outcomes in North America – from prospecting to close
- Create and activate a network of VP Engineering, CTO and CPTO contacts in the Bay Area and beyond
- Set pricing, ideal customer profile and positioning directly with the co‑founders
- Use LLM‑driven workflows to research, personalize and scale outreach
- Feed buyer insights back into product roadmap and advocacy programs
- Build the foundational sales process, positioning and early hires for scalable growth
Good Fit If You Have
- Experience selling developer‑tooling, DevOps or engineering‑productivity SaaS is a plus
- Background in startups under 100 employees and zero‑to‑one market entry
- Based in, or able to operate from, the Bay Area
Skills
- Enterprise SaaS sales
- Full‑cycle pipeline generation
- Executive stakeholder engagement
- Strategic pricing & positioning
- Market intelligence feedback
- Zero‑to‑one GTM building
- Developer tooling / DevOps domain knowledge (preferred)
- AI‑augmented prospecting (preferred)
Remote Eligibility
- United States