Founder's Office - Meraki Labs

Ovii's Interpretation of the Role

We need a senior GTM Strategist to own end‑to‑end go‑to‑market strategy for multiple stealth products, shaping positioning, launch playbooks and growth loops across AI creator tools and consumer wellness markets.

Role Snapshot

• Own full GTM strategy for new products
• Define positioning, messaging and ICP
• Design multi‑channel launch playbooks
• Run rapid growth experiments
• Partner with product & engineering
• Identify unconventional growth channels

Must-Have Requirements

• Go‑to‑market strategy
• Product positioning & messaging
• Growth experimentation & validation
• Cross‑functional collaboration
• Data‑driven decision making
• Storytelling & copywriting
• International market localization
• Launching new products
• Fast‑paced startup environment

Nice-to-Have Signals

• AI/creator‑tool ecosystem knowledge
• Consumer subscription & wellness experience
• AI creator‑tool ecosystem
• Consumer subscription/wellness apps
• AI creator tools
• Consumer wellness

Work Setup

• Location: Bangalore, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Equity
• Bonus

What You'll Likely Work On

• Craft value propositions, ideal customer profiles and core messaging for distinct target audiences.
• Create and execute launch playbooks tailored to international creator markets and consumer wellness spaces.
• Build low‑cost validation tests – landing‑page MVPs, smoke tests, beta‑community pilots – to prove product‑market fit.
• Work directly with product and engineering to align road‑maps with real‑time market feedback.
• Discover and leverage unconventional growth channels, strategic partnerships and community‑led loops.

Good Fit If You Have

• 8+ years launching brand‑new products or business units in fast‑paced startup settings.
• Experience in AI‑driven creator tools or consumer subscription/wellness apps (bonus).
• Comfort operating in high ambiguity with a bias toward rapid execution.
• Hands‑on mindset – can build landing pages, write copy and set up tracking yourself.