Executive - User Engagement

Ovii's Interpretation of the Role

We are looking for an Executive – User Engagement to lead omnichannel digital campaigns for our healthcare platform. You will create SMS, email, WhatsApp and social media content, analyze performance data, and meet engagement targets within budget.

Role Snapshot

• Drive omnichannel campaigns
• Create SMS/email/WhatsApp content
• Analyze engagement data
• Maintain campaign calendar
• Report campaign performance
• Collaborate with healthcare teams

Must-Have Requirements

• Omnichannel marketing (SMS, Email, WhatsApp)
• Basic Excel knowledge
• Data analysis
• Omnichannel marketing
• Digital engagement campaigns

Nice-to-Have Signals

• B2B digital marketing experience
• B2B digital marketing

Work Setup

• Location: Kolkata, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Design and launch digital engagement campaigns across SMS, email, WhatsApp, and social media
• Develop graphics and copy for each channel using design software
• Maintain and update the monthly campaign calendar/planner
• Perform A/B testing to optimize campaign performance
• Track and report campaign metrics against targets
• Stay current on healthcare industry trends to inform content

Good Fit If You Have

• Experience in B2B omnichannel marketing
• Strong analytical and data‑driven mindset
• Detail‑oriented, error‑free execution
• Team‑player who thrives in a fast‑paced environment