Email Marketing Specialist

Ovii's Interpretation of the Role

The Email Marketing Specialist will design, launch, and continuously optimize email campaigns that nurture leads and drive measurable business results. The role blends copywriting, audience segmentation, automation workflow creation, and technical ESP management while reporting performance to leadership.

Role Snapshot

• Own end‑to‑end email campaign lifecycle
• Create copy, subject lines, and responsive templates
• Segment audiences and maintain clean databases
• Build and optimize automation workflows
• Monitor deliverability and ensure compliance

Must-Have Requirements

• Email marketing platform usage (HubSpot, Klaviyo, Marketo, Mailchimp, ActiveCampaign)
• Advanced Excel/Google Sheets
• Basic HTML/CSS
• Audience segmentation
• Automation workflow creation
• email marketing
• audience segmentation
• automation workflow creation

Nice-to-Have Signals

• Deliverability tools (Litmus, GlockApps, Postmark)
• CRM integration (Salesforce, HubSpot)
• Managing email programs for 50k+ contacts
• Background in SaaS/e‑commerce/professional services
• email programs for 50k+ contacts
• deliverability tool usage
• CRM integration
• SaaS/e‑commerce background

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Application Requirements

• Assessment mentioned

Not Specified in JD

• Visa sponsorship
• Salary range

What You'll Likely Work On

• Build and launch email campaigns using a major ESP
• Write compelling copy and design responsive email templates
• Segment and clean email lists ranging from 20k‑200k+ contacts
• Create, test, and optimize drip and nurture automation flows
• Monitor sender reputation, inbox placement, and deliverability
• Ensure compliance with CAN‑SPAM, GDPR, and CCPA regulations
• Analyze open, click‑through, conversion, bounce, and unsubscribe metrics
• Produce dashboards and present insights to marketing leadership

Good Fit If You Have

• Analytical mindset with a data‑driven approach
• Strong written communication and copywriting ability
• Comfortable juggling multiple campaigns and reporting cycles