Director, Strategic Partner Marketing

Ovii's Interpretation of the Role

UiPath seeks a Director to shape and execute a global partner marketing strategy for GSIs and technology alliances. The role blends storytelling, AI‑augmented content creation, and cross‑functional orchestration to drive ecosystem growth and joint business outcomes.

Role Snapshot

• Define global partner marketing strategy
• Lead AI‑augmented content and communications engine
• Own flagship partner events and awards
• Drive co‑marketing, MDF, and partner programs
• Build and lead high‑performing partner marketing team
• Collaborate across sales, product, and demand generation

Must-Have Requirements

• partner & alliance marketing
• co‑marketing & MDF strategy
• AI‑augmented content creation
• executive storytelling
• event & awards program management
• cross‑functional orchestration
• people leadership
• partner marketing
• channel/alliance marketing
• enterprise SaaS/AI/automation

Nice-to-Have Signals

• AI/automation software knowledge
• existing GSI/hyperscaler relationships
• AI/automation software category
• existing GSI relationships
• AI/automation

Work Setup

• Location: Austin, United States
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Travel
• Security clearance
• Coding test

What You'll Likely Work On

• Craft a unified partner narrative that positions UiPath at the forefront of business orchestration and automation.
• Identify and amplify partner‑driven customer success stories to influence buyers and enable sales.
• Design and execute integrated campaigns, thought‑leadership pieces, events, sponsorships, and co‑marketing initiatives.
• Scale an AI‑powered content engine to produce multi‑channel partner communications and seller enablement assets.
• Lead strategic partner engagement, co‑investment, and MDF activation while aligning with global demand‑generation priorities.
• Own the Partner FUSION flagship events and annual Partner Awards program, showcasing joint innovation and outcomes.
• Establish measurement, ROI reporting, and scalable processes for a global partner ecosystem.

Good Fit If You Have

• Experience with major GSIs or hyperscaler alliances
• Background in AI/automation or agentic software categories
• Existing relationships with enterprise technology partners