Director, Buyer Growth Partnerships & Referral

Ovii's Interpretation of the Role

The Director of Growth Partnerships & Referral will design, launch, and scale a referral‑driven partnership engine that fuels buyer traffic and revenue across G2’s portfolio of brands. This senior, remote‑first role blends business development, growth marketing, and cross‑functional collaboration to own OKRs, negotiate deals, and build measurement frameworks.

Role Snapshot

• Own referral‑pillar OKRs (traffic, revenue, diversification)
• Design and operate a multi‑brand partnership portfolio
• Negotiate and manage end‑to‑end partnership agreements
• Build scalable infrastructure for tracking and onboarding
• Drive cross‑functional integration with product and engineering
• Create dashboards and reporting cadences for performance
• Scale a team as the program matures

Must-Have Requirements

• Growth partnership development
• Negotiation & contract management
• Marketing analytics (CPA/LTV)
• Data-driven measurement
• growth partnerships
• business development
• marketing

Nice-to-Have Signals

• Affiliate network experience
• Cloud marketplace partnership experience
• Software marketplace background
• AI‑mediated search knowledge
• Familiarity with G2 buyer journey
• affiliate networks
• cloud marketplaces

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Relocation
• Travel
• Security clearance
• Coding test

What You'll Likely Work On

• Set and own referral OKRs, tracking buyer traffic, qualified share, and revenue across G2, Capterra, GetApp, and Software Advice
• Define and prioritize partnership motions, balancing quick‑win vendor badges and strategic cloud‑marketplace or AI‑buyer initiatives
• Identify, evaluate, and close a diversified set of ecosystem, affiliate, media, content, and community partners
• Structure deals ranging from rate‑card media buys to rev‑share and data‑integration agreements
• Build the operational platform for partnership tracking, attribution, onboarding, and self‑serve capabilities
• Partner with product, engineering, performance marketing, and lifecycle teams to ensure smooth integration and joint growth
• Develop dashboards, reporting cadences, and data‑driven insights to optimize incentives and investment

Good Fit If You Have

• Data‑driven operator who defines metrics and iterates based on performance
• High‑agency mindset: writes playbooks, tests, and discards ineffective tactics
• Comfortable negotiating with senior stakeholders across product, engineering, and executive teams
• Technical curiosity to discuss integration requirements with engineering