Digital Marketing Specialist

Ovii's Interpretation of the Role

The Digital Marketing Specialist will own end‑to‑end execution of paid search, social media, and SEO initiatives for a staffing‑recruiting client. This remote, full‑time role focuses on data‑driven campaign optimization and clear performance reporting.

Role Snapshot

• Execute and scale Google Ads campaigns
• Manage social media content and engagement
• Drive organic growth through SEO
• Analyze performance metrics across channels
• Produce actionable reports and recommendations
• Own multi‑channel performance marketing

Must-Have Requirements

• Google Ads campaign management
• Social media platform management
• SEO using SEMrush or Ahrefs
• Google Analytics 4
• Strong written communication and copywriting
• SEO implementation

Nice-to-Have Signals

• Managing multiple client accounts
• Background in e‑commerce SaaS B2B marketing
• Experience with A/B testing frameworks
• Conversion rate optimization
• Familiarity with content marketing workflows
• E‑commerce SaaS B2B marketing
• A/B testing

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Timezone: U.S. Business Hours
• Employment type: Full-Time
• Shift: U.S. Business Hours

Eligibility Gates

• Work authorization: Must be authorized to work in United States
• Visa sponsorship: no

Not Specified in JD

• Salary range
• Visa sponsorship
• Education requirement
• Remote eligibility beyond United States

What You'll Likely Work On

• Plan, launch, and optimize Google Ads search, display, and remarketing campaigns
• Create, schedule, and engage on social media platforms while monitoring audience growth
• Conduct keyword research and implement on‑page and technical SEO improvements using SEMrush or Ahrefs
• Track and report performance across paid, social, and organic channels with Google Analytics 4
• Continuously test ad copy, bidding strategies, and content to improve CPC, CTR, conversions, and ROAS

Good Fit If You Have

• Data‑driven mindset with strong analytical skills
• Ability to manage multiple campaigns independently
• Excellent written communication and copywriting ability
• Familiarity with e‑commerce or SaaS B2B marketing is a plus