Digital Marketing Specialist

Ovii's Interpretation of the Role

The Digital Marketing Specialist will craft responsive email templates and run multichannel campaigns across email, WhatsApp, SMS, RCS, and push notifications. The role includes QA of assets, monitoring delivery performance, and ensuring compliance with data‑privacy and platform guidelines.

Role Snapshot

• Design responsive email templates
• Execute multichannel campaigns
• Manage automation workflows
• Perform QA on email assets
• Monitor delivery performance
• Ensure data‑privacy compliance

Must-Have Requirements

• HTML/CSS for responsive email development
• Understanding of email client compatibility
• Experience with multichannel communication platforms (Email, WhatsApp, SMS, RCS, Push)
• Campaign management, audience segmentation, message scheduling
• campaign operations
• marketing automation
• CRM communications

Nice-to-Have Signals

• Familiarity with campaign automation and marketing technology platforms
• campaign automation platforms

Work Setup

• Location: Kolkata, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Create and test HTML email templates that render correctly across major email clients.
• Launch and manage campaigns on email, WhatsApp, SMS, RCS, and push notification channels.
• Support and troubleshoot automation workflows and customer‑journey steps.
• Conduct quality assurance checks for links, personalization, and rendering on devices.
• Track campaign delivery metrics and resolve execution issues.
• Apply audience segmentation and schedule messages according to campaign plans.
• Maintain compliance with data‑privacy policies and platform guidelines.

Good Fit If You Have

• Familiarity with marketing automation tools
• Experience with CRM communication platforms
• Comfort working with multiple messaging channels