Digital Marketing Manager

Ovii's Interpretation of the Role

Lead and scale Pavago’s B2B digital marketing funnel, driving pipeline and revenue growth through paid media, SEO, outbound and content initiatives. Partner with leadership and sales while managing budgets, agencies, and a remote team on U.S. Eastern Time.

Role Snapshot

• Own end‑to‑end B2B marketing funnel
• Strategic planning + hands‑on campaign execution
• Lead multi‑channel demand generation
• Manage budgets, agencies, and contractors
• Collaborate with sales, ops, and product

Must-Have Requirements

• LinkedIn Ads
• Google Ads
• Meta Ads
• HubSpot
• Marketing analytics platforms
• Outbound marketing systems
• senior B2B marketing leadership

Nice-to-Have Signals

• Account‑Based Marketing (ABM)
• Agency management
• Brand storytelling & positioning
• Salesforce
• Marketo
• B2B services SaaS
• Professional services

Work Setup

• Location: Colombia, Colombia
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Colombia
• Timezone: U.S. Eastern Time (EST)
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Certifications
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Develop and execute a comprehensive B2B marketing strategy aligned with revenue goals
• Plan, launch, and optimize paid media, SEO, email, outbound, social, and content campaigns
• Own and manage marketing budgets to maximize ROI and efficiency
• Track, analyze, and report key metrics (CAC, CPL, ROAS, MQLs, SQLs) using HubSpot, Google Analytics, Looker Studio
• Partner with sales, operations, and product teams to improve lead quality and funnel conversion
• Mentor internal marketers, agencies, and contractors to scale execution

Good Fit If You Have

• Data‑driven mindset with strong analytical and testing skills
• Comfortable balancing long‑term strategy and day‑to‑day execution
• Effective communicator who can align cross‑functional stakeholders