Demand Generation Manager

Ovii's Interpretation of the Role

Tiger Data seeks a remote Demand Generation Manager to design, launch, and optimize multi‑channel ABM and demand‑gen programs that fuel pipeline and revenue for its PostgreSQL platform. The role partners with sales, product, growth, and RevOps to reach technical buyers across the US.

Role Snapshot

• Own ABM strategy for target accounts
• Drive integrated demand‑gen campaigns
• Partner with sales, product, and RevOps
• Analyze ROI and pipeline impact
• Manage agency and vendor relationships
• Remote US‑based individual contributor

Must-Have Requirements

• Account‑based marketing platforms
• Demand‑generation campaign execution
• Data‑driven performance analysis
• Copywriting & messaging
• Content syndication & marketing automation
• Demand generation
• Account‑based marketing
• B2B SaaS
• Must be authorized to work in the United States
• English fluency required

Work Setup

• Location: US Full-time, United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Timezone: Preferred time zones: Central or Eastern US
• Employment type: Full-Time

Eligibility Gates

• Work authorization: Authorized to work in the United States
• Visa sponsorship: no

Not Specified in JD

• Visa sponsorship
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Cover letter

What You'll Likely Work On

• Design and run ABM programs targeting named accounts and industry verticals
• Create integrated campaigns that combine webinars, podcasts, content syndication, email, events, and retargeting
• Collaborate with Sales to build multi‑touch account plays and coordinate paid media, direct mail, and outreach
• Oversee third‑party content syndication, optimizing cost‑per‑lead and pipeline contribution
• Plan podcast sponsorships and advertising to boost brand awareness among technical audiences
• Monitor campaign performance, ROI, and pipeline metrics, applying data‑driven insights for continuous improvement
• Manage relationships with agencies, publishers, media partners, and technology vendors
• Track KPIs such as pipeline created, SQLs, MQLs, account engagement, and cost per opportunity

Good Fit If You Have

• 6+ years in demand generation, ABM, or growth marketing (B2B SaaS preferred)
• Proven record of building programs that directly influence pipeline
• Data‑driven mindset with experience running experiments
• Strong copywriting and messaging ability
• Comfortable thriving in a fast‑moving startup environment