Demand Generation Manager

Ovii's Interpretation of the Role

Parspec seeks a Demand Generation Manager to design and run B2B SaaS campaigns that build awareness and deliver qualified pipeline for construction distributors and rep agencies. The role blends ABM, lifecycle nurture, paid media, and field event marketing in a fast‑moving early‑stage environment.

Role Snapshot

• Lead B2B SaaS demand generation
• Design and execute integrated ABM campaigns
• Own email nurture, lead scoring and routing
• Drive field‑marketing events and trade shows
• Collaborate with sales, content and product teams
• Build performance dashboards and pipeline reporting

Must-Have Requirements

• B2B SaaS demand generation
• LinkedIn Ads execution
• Google Ads execution
• HubSpot CRM & marketing automation
• ABM program design
• Email nurture sequencing
• Lead scoring & routing
• Event/field marketing execution
• Analytics dashboard creation
• Project management
• early‑stage AI / data / enterprise software
• pipeline program ownership

Nice-to-Have Signals

• AI tool utilization
• AI‑native tool usage
• Construction materials supply chain

Work Setup

• Location: San Mateo, United States
• Work mode: HYBRID
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Translate high‑level narratives into multi‑channel campaign plans across digital, webinars, events and organic reach
• Scale and test paid LinkedIn and Google Ads audiences, creatives and offers
• Create and maintain dashboards that surface pipeline contribution and growth opportunities
• Build account‑based marketing programs for key enterprise segments and ensure tight lead‑quality feedback loops with sales
• Develop automated email sequences, nurture tracks and landing‑page tests to improve conversion rates
• Manage lead scoring, routing workflows and data integrity within the marketing stack
• Identify, plan and execute regional events, trade shows and post‑event follow‑ups to generate pipeline

Good Fit If You Have

• Hands‑on campaign builder who prefers to execute without agencies
• Analytical mindset comfortable with CRM data, dashboards and reporting
• Self‑starter who thrives in ambiguous, fast‑paced startup environments