Creative Strategist, Full Funnel

Ovii's Interpretation of the Role

The Creative Strategist will own full‑funnel creative strategy for OnePay, shaping brand, growth, and product messaging across every customer touchpoint. The role blends brand vision with data‑driven testing and AI‑enhanced workflows to boost acquisition, activation, and retention.

Role Snapshot

• Full‑funnel creative strategy
• Cross‑functional stakeholder alignment
• Creative testing framework
• AI‑enhanced creative workflow
• Growth & brand integration
• Data‑driven performance optimization

Must-Have Requirements

• Creative strategy
• Paid media creative planning
• Creative testing framework
• AI tools in creative workflow
• Cross‑functional communication
• creative strategy
• growth marketing

Nice-to-Have Signals

• Consumer fintech or DTC app experience
• Experience with emerging paid channels
• consumer fintech or DTC app experience
• consumer fintech

Work Setup

• Location: United States
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: United States
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Define and maintain a cohesive creative strategy across awareness ads, landing pages, app store presence, and onboarding.
• Partner with Social, SEM, and other paid‑channel leads to shape creative briefs, testing agendas, and asset direction.
• Design and run a structured creative testing framework, turning hypotheses and results into actionable recommendations.
• Guide the testing roadmap for landing pages, app screens, and start‑flow experiences in collaboration with Growth and Product.
• Feed post‑install performance insights back into upstream creative strategy with Onboarding and Product teams.
• Spot and propose creative opportunities across emerging paid channels such as PMax, Demand Gen, and Apple Search Ads.
• Act as the creative strategy liaison for Growth, Brand, Product, and agency partners, aligning everyone around a shared vision.
• Integrate internal and external AI resources into creative workflows to boost efficiency and output quality.

Good Fit If You Have

• Experience in consumer fintech or direct‑to‑consumer app environments.
• Thrives in fast‑moving, high‑urgency environments.
• Proactive builder mindset with strong analytical and creative instincts.