Copywriter

Ovii's Interpretation of the Role

We need a performance‑driven copywriter who crafts high‑converting landing pages, email sequences, and paid‑ad copy. The role blends creativity with data‑driven testing to boost engagement and acquisition across diverse industries.

Role Snapshot

• Write high‑converting landing‑page and funnel copy
• Create email and nurture sequence copy
• Develop paid‑ad copy for Meta, Google, LinkedIn
• Collaborate with designers and marketers
• Research audience and competitor insights
• Optimize messaging via A/B testing and CRO
• Support SEO‑aware content creation

Must-Have Requirements

• Conversion-focused copywriting
• Landing page & funnel copywriting
• Email marketing copy
• Paid advertising copy
• Excellent English communication
• copywriting
• conversion-focused marketing
• digital marketing
• Portfolio or writing samples must be provided

Nice-to-Have Signals

• Email marketing platforms (HubSpot, Klaviyo, Mailchimp, GoHighLevel)
• Understanding of funnel stages (TOFU/MOFU/BOFU)
• SEO and search intent optimization
• A/B testing and CRO principles
• AI-assisted copywriting workflows
• Experience with e‑commerce or DTC brands
• SaaS or B2B marketing background
• Healthcare, restaurant, gym, or local service experience
• UGC/VSL script writing
• email marketing platform usage
• paid advertising campaign support
• A/B testing and CRO

Work Setup

• Location: Colombia
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Colombia
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Application Requirements

• Portfolio required
• Writing sample required

Not Specified in JD

• Visa sponsorship
• Relocation
• Notice period

What You'll Likely Work On

• Write and optimize landing pages, sales pages, and lead‑generation funnels
• Craft email outreach, nurture sequences, newsletters, and promotional campaigns
• Produce ad copy for Meta, Google, LinkedIn and other paid channels
• Develop messaging for each stage of the funnel (awareness, consideration, conversion)
• Collaborate with designers and marketers to align visuals and copy
• Conduct audience and competitor research to inform messaging
• Support SEO‑aware landing‑page content and website copy
• Analyze performance data and run A/B tests to improve headlines, CTAs, and offers

Good Fit If You Have

• Thrives in a fast‑paced remote environment
• Balances creativity with measurable business outcomes
• Collaborative, proactive, and detail‑oriented