Copywriter

Ovii's Interpretation of the Role

We need a versatile copywriter to own Fam’s voice across in‑app messages, push notifications, ads and social campaigns. You’ll partner with product, design and growth to craft clear, on‑brand copy that resonates with Gen‑Z users.

Role Snapshot

• Own in‑app and product copy
• Write push notifications, email and CRM messages
• Create campaign and performance ad copy
• Develop social and video script content
• Maintain brand tone across all touchpoints
• Collaborate with product, design and growth teams
• Iterate quickly on briefs

Must-Have Requirements

• Copywriting across formats
• In‑app and push notification writing
• Campaign and performance ad copy
• Collaboration with product, design and growth
• copywriting
• content creation
• CRM communication
• Undergraduate degree (communication, media, design, journalism, or marketing)
• Location: Bengaluru (onsite)

Nice-to-Have Signals

• Fintech or consumer‑internet brand experience
• Gen‑Z communication style understanding
• Performance marketing copy familiarity
• Basic product metrics knowledge
• Website and landing‑page content writing
• fintech brand experience
• Gen‑Z communication style
• performance marketing copy
• Fintech

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: no

Application Requirements

• Portfolio required

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Security clearance
• Coding test

What You'll Likely Work On

• Own all in‑app copy, onboarding nudges, error messages, banners and transactional communications
• Write push notifications, mailers and lifecycle CRM messages that drive engagement and retention
• Ideate and execute social media campaigns, collaborating closely with design and brand
• Craft performance ad copy for static, video and carousel formats
• Contribute to website copy, landing pages and video/script content
• Turn briefs into finished copy rapidly while maintaining quality
• Partner with growth and product teams to test and optimise copy across touchpoints

Good Fit If You Have

• Experience with fintech or consumer‑internet brands
• Familiarity with Gen‑Z internet culture and tone
• Background in performance marketing copy (Meta, Google ads)
• Understanding of product metrics such as CTR and conversion rates
• Ability to write website, landing‑page and video script content