Business Development Representative

Ovii's Interpretation of the Role

Litmus seeks a Strategic Business Development Representative to own top‑of‑funnel activities for named industrial accounts. The role blends account‑based prospecting, executive outreach, and close collaboration with sales leaders to generate qualified pipeline.

Role Snapshot

• Strategic BDR
• Account‑based prospecting
• Executive engagement
• Pipeline generation
• Collaboration with AEs
• Market intelligence

Must-Have Requirements

• Salesforce
• Outreach/Salesloft/ZoomInfo
• LinkedIn Sales Navigator
• Account‑based prospecting
• Executive‑level communication
• B2B sales
• business development

Nice-to-Have Signals

• Manufacturing/industrial technology background
• Account‑based sales motions
• Sales methodologies (Challenger, SPIN, Sandler)
• Enterprise sales cycle exposure
• manufacturing technology
• account‑based sales
• industrial technology

Work Setup

• Location: Toronto, Canada
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility

What You'll Likely Work On

• Own a named list of target manufacturers and research their structure, tech stack, and operational priorities
• Design and execute multi‑channel, insight‑driven outreach sequences for plant managers, VPs of Operations, and other economic buyers
• Partner closely with an Account Executive to align strategy, co‑develop messaging, and ensure smooth handoffs
• Consistently create qualified opportunities that match the right persona, problem, and timeline
• Maintain accurate activity and opportunity data in Salesforce to reflect pipeline health
• Stay current on IIoT, smart‑factory, and edge‑AI trends to sharpen outreach and inform GTM positioning

Good Fit If You Have

• Background in manufacturing, industrial automation, or edge computing
• Experience with account‑based sales motions and named‑account strategies
• Familiarity with Challenger, SPIN, or Sandler sales methodologies