Job Description
Ovii's Interpretation of the Role
The Brand Marketing Manager will own end‑to‑end brand campaigns that resonate with Gen‑Z, leveraging digital, social, influencer and on‑ground channels. The role blends creative storytelling with rigorous execution and uses AI tools to accelerate research and workflow.
Role Snapshot
- Own end‑to‑end brand campaigns
- Drive integrated digital & influencer initiatives
- Coordinate cross‑functional teams
- Leverage AI tools for campaign workflow
- Focus on Gen‑Z audience
Must-Have Requirements
- campaign management
- brand marketing
- growth marketing
- integrated marketing
- digital execution
- on‑ground execution
- influencer campaign execution
- stakeholder management
- under‑graduate degree in marketing, business, communication, or related field
Nice-to-Have Signals
- fintech experience
- startup environment experience
- influencer ecosystem awareness
- meme culture familiarity
- product GTM launch experience
- campaign performance metrics understanding
- fintech
- consumer internet
- D2C
- startup
Work Setup
- Location: Bengaluru, India
- Work mode: ONSITE
- Employment type: Full-Time
Eligibility Gates
- Visa sponsorship: unknown
Not Specified in JD
- Salary range
- Visa sponsorship
- Remote eligibility
- Certifications
- Travel requirement
- Security clearance
- Coding test
- Portfolio
- GitHub
- Writing sample
- Cover letter
What You'll Likely Work On
- Lead end‑to‑end execution of integrated campaigns across digital, influencer, social and on‑ground channels
- Own campaign project management: timelines, coordination, execution tracking and stakeholder alignment
- Collaborate with brand, product, design, growth and partnerships teams to bring campaigns to life
- Drive product GTM campaigns with strong cultural relevance for Gen‑Z
- Identify trending internet moments and creator opportunities to inform campaign ideas
- Coordinate influencer collaborations and external partnerships for launches
- Ensure campaigns maintain consistency with Fam’s brand voice and resonate with the target audience
- Monitor campaign performance and iterate based on insights
Good Fit If You Have
- Fintech or fast‑paced startup experience
- Familiarity with meme culture and creator economy
- Ability to spot and act on cultural moments quickly
Skills
- Integrated campaign management
- Digital & social media execution
- Influencer partnership coordination
- AI‑assisted research & planning
- Brand strategy
- Stakeholder communication
- Performance analytics
- Creative collaboration