B2B Growth Marketer - Italy

Ovii's Interpretation of the Role

Senior B2B Growth Marketer driving demand generation for ElevenLabs in Italy. Owns end‑to‑end campaigns, pipeline creation and brand positioning for enterprise AI customers.

Role Snapshot

• Senior B2B Growth Marketer
• Remote (Italy)
• Full‑Time
• 5‑7 years experience
• First marketer in Italy
• AI‑focused SaaS

Must-Have Requirements

• B2B demand generation
• ABM campaign execution
• Pipeline generation and measurement
• Content, events, webinars execution
• Partner/customer marketing
• Executive branding
• Product launch execution
• Outbound outreach
• enterprise pipeline creation

Nice-to-Have Signals

• Existing network of Italian enterprise buyers
• Strong interest in AI
• Italian market network

Work Setup

• Location: Italy
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: Italy
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Relocation
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Design and run integrated B2B campaigns across ABM, content, events, webinars, partner marketing, executive branding and product launches.
• Localize global messaging for the Italian market and feed buyer insights back to the global team.
• Collaborate closely with local sales, product marketing, growth and design teams to keep messaging consistent.
• Own pipeline generation and campaign performance, using data to measure results, run experiments and iterate.
• Prioritize opportunities, set campaign priorities and move quickly without heavy process.

Good Fit If You Have

• Deep familiarity with the Italian enterprise buyer landscape and media ecosystem.
• Proven track record of building and scaling B2B demand programs in high‑growth tech companies.
• Curiosity about AI and ability to translate technical value into compelling marketing narratives.