Product Marketing Manager - Sarvam Platform

Ovii's Interpretation of the Role

The Product Marketing Manager will own positioning, messaging and launch communication for Sarvam's AI platform, creating developer‑focused content and community programs to drive adoption across India.

Role Snapshot

• Own platform positioning & messaging
• Drive launch communications
• Create developer‑first content
• Run community & onboarding programs
• Analyze adoption metrics
• Collaborate cross‑functionally

Must-Have Requirements

• Strong writing skills
• Cross‑functional collaboration with Product, Engineering and Growth
• product marketing
• developer advocacy
• builder‑focused growth

Nice-to-Have Signals

• Familiarity with developer evaluation of platforms, APIs and AI models
• Experience with AI models or API‑based tools
• AI model experience
• API‑based tool experience

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Define and own the messaging for Sarvam's APIs and developer tools, emphasizing performance, latency, reliability and cost.
• Partner with Product and Developer Experience teams to launch new features, crafting clear value propositions and launch briefs.
• Produce or coordinate technical explainers, sample use cases and ecosystem spotlights that move developers from awareness to adoption.
• Design and run developer community initiatives such as onboarding cohorts, hackathons, Discord channels and early‑access pilots.
• Collect feedback from the builder community, translate insights into product and messaging improvements.
• Work with Growth and Product to monitor usage patterns, identify drop‑offs and recommend messaging or entry‑point refinements.

Good Fit If You Have

• 3‑5 years in product marketing, developer advocacy or builder‑focused growth.
• Familiarity with how developers evaluate APIs, platforms and AI models.
• Experience running community programs or launch campaigns for developer‑centric products.