Job Description
Ovii's Interpretation of the Role
Sarvam seeks a senior Product Manager to own the entire growth funnel—from acquisition through activation and ongoing engagement—for its sovereign AI platform. The role blends product analytics, marketing channel strategy, and lifecycle engineering to drive high‑quality user growth in India.
Role Snapshot
- Own full top‑of‑funnel growth
- Design onboarding and activation flows
- Define and instrument activation funnels
- Manage channel mix and attribution
- Improve user quality and segmentation
- Build referral and viral loops
- Drive lifecycle re‑engagement
Must-Have Requirements
- Product management
- Growth & activation ownership
- Marketing channel attribution
- Product analytics (Mixpanel, Amplitude, PostHog)
- SQL
- product management
- growth
- activation
- top-of-funnel
Nice-to-Have Signals
- Referral program design
- Developer product experience
- AI product experience
- Mobile growth / store optimization
- referral programs
- developer products
- AI products
- mobile growth
Work Setup
- Location: Bengaluru, India
- Work mode: ONSITE
- Employment type: Full-Time
Not Specified in JD
- Visa sponsorship
- Salary range
- Remote eligibility
- Education requirement
- Certifications
- Relocation
- Travel
- Security clearance
- Coding test
- Portfolio
- GitHub
- Writing sample
- Cover letter
What You'll Likely Work On
- Own signup, login, and onboarding experiences; streamline steps and define activation moments
- Define activation metrics, instrument funnels end‑to‑end, and run experiments to lift conversion
- Set product‑level channel strategy, collaborate on paid, organic, referral, and partnership campaigns, and build attribution to track CAC
- Establish criteria for high‑quality acquired users, segment by source, and prune low‑value channels
- Create referral mechanics and in‑product virality loops to amplify acquisition
- Ship in‑product nudges and off‑product touchpoints (email, WhatsApp, push) to boost repeat usage
Good Fit If You Have
- Hands‑on experience with marketing attribution and channel performance
- Track record of moving an activation metric and articulating the impact
- Data‑driven mindset with comfort pulling SQL and using product analytics tools
Skills
- Product Management
- Growth & Activation
- Marketing Channel Attribution
- Product Analytics (Mixpanel, Amplitude, PostHog)
- SQL
- Referral Program Design
- Developer Product Experience
- AI Product Experience
- Mobile Growth & Store Optimization