Head of Growth Marketing

Ovii's Interpretation of the Role

Lead Sarvam’s growth marketing function to drive developer and enterprise adoption of its sovereign AI platform. Own the end‑to‑end product‑led growth funnel, from discovery through paid conversion, while building a high‑impact team and leveraging AI‑first marketing operations.

Role Snapshot

• Head of Growth Marketing
• Product‑led growth leadership
• Developer & technical buyer focus
• Team building (4‑8 members)
• AI‑first marketing operations
• Cross‑functional collaboration

Must-Have Requirements

• Growth marketing
• Product‑led growth (PLG) funnel ownership
• Developer adoption & evangelism
• AI discoverability
• Paid and organic acquisition
• Lifecycle and activation programs
• Product launch GTM
• Brand and thought leadership
• Marketing operations & martech stack
• Growth analytics & AI‑driven automation
• Fluent with modern AI tools
• growth marketing
• PLG funnel ownership
• developer adoption
• demand programs

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Travel requirement
• Security clearance
• Coding test
• Portfolio
• Cover letter

What You'll Likely Work On

• Define market positioning and narrative for the AI platform across developers, enterprises, and consumers.
• Own and optimize the product‑led growth funnel: discovery, signup, API usage, habit formation, paid conversion, and team expansion.
• Drive developer adoption through documentation SEO, community presence, and technical content initiatives.
• Build and execute paid and organic acquisition programs, emphasizing quality of sign‑ups over volume.
• Design onboarding, in‑product nudges, and lifecycle programs to activate and retain developers.
• Lead go‑to‑market launches for new models and products, measuring post‑launch impact.
• Establish brand presence and thought leadership by placing founders in AI summits, policy circles, and tier‑1 media.
• Hire, mentor, and manage a 4‑8 person growth marketing team and oversee martech stack and growth analytics.

Good Fit If You Have

• Proven track record scaling a PLG or self‑serve developer/SMB funnel with measurable activation and revenue growth.
• Experience marketing AI or technical products to developers or technical buyers with quantifiable outcomes.
• Strong leadership ability to recruit, develop, and manage a small high‑performance marketing team.
• Comfortable using AI‑powered tools for content creation, targeting, and analytics.
• Collaborative mindset to work closely with product, sales, developer relations, and content teams.