Director, Demand Generation

Ovii's Interpretation of the Role

Lead Juniper Square's demand generation function, building AI‑native, account‑based programs that drive pipeline and revenue. Own the strategy, team, budget and cross‑functional orchestration across digital, paid, social and direct channels.

Role Snapshot

• Lead AI‑first demand generation strategy
• Build and scale ABM programs
• Hire, coach and grow a high‑performing marketing team
• Own pipeline metrics and budget allocation
• Partner closely with sales and field teams

Must-Have Requirements

• B2B demand generation experience
• Account‑based marketing leadership
• People management / team building
• AI‑native GTM stack fluency
• Multi‑channel campaign expertise
• Budget ownership and ROI focus
• Agency / vendor relationship management
• Strong partnership orientation with sales
• Analytical measurement and reporting
• B2B demand generation
• account‑based marketing leadership
• people management

Nice-to-Have Signals

• Fintech or complex enterprise SaaS experience
• Familiarity with private markets
• Fintech or complex enterprise SaaS
• private markets familiarity

Work Setup

• Location: USA, USA
• Work mode: REMOTE
• Remote scope: UNSPECIFIED
• Remote countries: United States, USA
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Remote eligibility
• Education requirement

What You'll Likely Work On

• Stand up the demand‑gen engine – programs, plays, data and tooling that feed events, SDRs and sales.
• Design AI‑native demand motions that research accounts, detect intent signals and personalize outreach in real time.
• Invent unconventional programs and formats to break the traditional demand‑gen playbook for sophisticated target accounts.
• Hire, lead and develop an AI‑fluent team of campaign and channel marketers, setting clear ownership and coaching for impact.
• Partner with sales to refine the ideal customer profile, tier target accounts and align on shared goals.
• Create a tight operating rhythm with outbound and field teams to keep account status and next steps shared.
• Own pipeline creation metrics – account progression, pipeline generated and win rate – and report on results.
• Allocate ABM and channel spend, including agency investments, to the highest‑return programs.

Good Fit If You Have

• Fintech or complex enterprise SaaS background is a plus.
• Familiarity with private‑markets (private equity, venture capital, CRE) is advantageous.
• Experience thriving in fast‑growth, AI‑forward environments.