Senior Associate, Email Marketing

Ovii's Interpretation of the Role

Senior Associate, Email Marketing at Hinge Health will design, build and execute B2B email campaigns that nurture prospects across the buyer journey. The role partners with demand‑generation, design, sales and product teams to craft segmented, data‑driven messages that boost engagement, pipeline and revenue.

Role Snapshot

• Own email program development
• Drive engagement and pipeline
• Create audience segmentation strategies
• Collaborate cross‑functionally
• Report performance insights

Must-Have Requirements

• B2B email marketing
• Audience segmentation
• Email database management
• Copywriting/editing
• Project management
• Cross‑functional collaboration

Nice-to-Have Signals

• AI tools for marketing
• Basic HTML
• Healthcare or digital health domain knowledge
• Healthcare or digital health experience
• AI tools usage

Work Setup

• Location: San Francisco, USA
• Work mode: HYBRID
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Partner with demand‑generation to build an email calendar and execute campaigns across multiple audience segments
• Develop and launch emails for events, product launches, content marketing and nurture programs
• Design segmentation rules based on funnel stage, persona, account type and campaign goals
• Maintain email database health and enable scalable audience targeting
• Work with designers, copywriters, sales enablement and BDRs to bring campaigns to market
• Analyze and share email performance data to guide creative and strategic decisions
• Report on email impact to overall demand‑generation metrics

Good Fit If You Have

• Thrives in fast‑paced, cross‑functional environments
• Enjoys turning complex ideas into clear, compelling email copy
• Comfortable using marketing automation platforms such as Pardot, Marketo or HubSpot