Growth Marketing Manager, Direct Mail

Ovii's Interpretation of the Role

The Growth Marketing Manager, Direct Mail owns Hinge Health’s direct‑mail acquisition channel, shaping strategy, budget and performance. You’ll lead a cross‑functional team to design, test and scale campaigns that drive new member sign‑ups while maximizing ROI.

Role Snapshot

• Own direct‑mail acquisition channel
• Lead cross‑functional marketers, designers, ops and data scientists
• Manage multi‑million‑dollar marketing budget
• Drive data‑driven campaign optimization
• Collaborate with finance, procurement, creative and data science
• Report performance to executive leadership

Must-Have Requirements

• Growth/performance marketing experience
• Paid channel experience
• Analytical / data‑driven decision making
• Growth marketing
• Performance marketing
• Direct response marketing

Nice-to-Have Signals

• Direct mail channel ownership
• Budget management of $10M+
• Regulated industry experience (healthcare, financial services)
• Vendor management and contract negotiations
• Knowledge of postal regulations, print production or logistics
• Offline/online channel integration
• Automated direct‑mail technology implementation
• Creative and copy experimentation
• Segmentation and personalization
• Budget management $10M+
• Regulated industry experience
• Healthcare
• Financial services

Work Setup

• Location: San Francisco, USA
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility

What You'll Likely Work On

• Build, scale and evolve direct‑mail campaigns, optimizing targeting, formats and content
• Allocate and track a large marketing budget, ensuring cost‑effectiveness with finance and procurement
• Develop data‑driven strategies, analyze conversion and ROI metrics, and iterate based on insights
• Secure and manage internal and external resources, including vendors and production partners
• Monitor, report and present campaign performance to stakeholders and executive leadership
• Stay current on direct‑mail trends, consumer behavior and emerging technologies

Good Fit If You Have

• Experience in highly regulated industries such as healthcare or financial services
• Familiarity with postal regulations, print production or logistics
• Experience integrating offline direct‑mail with digital channels
• Proven success implementing automated direct‑mail technologies