Lead Creative Program Manager

Ovii's Interpretation of the Role

The Lead Creative Program Manager will design and run scalable programs that power Hinge Health’s brand presence across web and creative channels. This role blends strategic planning, AI‑driven automation, and hands‑on execution to improve web operations, tooling, and vendor ecosystems.

Role Snapshot

• Lead cross‑functional creative programs
• Own AI‑driven creative operations strategy
• Optimize web publishing workflows and QA
• Manage creative tooling stack and vendor ecosystem
• Drive data‑informed process improvements
• Build governance and documentation standards
• Collaborate with marketing, design, content, and engineering

Must-Have Requirements

• creative operations
• program management
• AI automation in marketing
• web operations governance
• vendor management
• data fluency
• stakeholder communication
• web/digital program delivery
• AI and automation in marketing

Nice-to-Have Signals

• B2B2C SaaS / healthcare experience
• modern CMS / headless platforms
• AI governance frameworks
• PMP or CSM certification
• Agile / Scrum / Kanban familiarity
• distributed or hybrid team coordination
• digital health / healthcare SaaS
• modern CMS / headless stack
• AI governance
• digital health
• B2B2C SaaS

Work Setup

• Location: San Francisco, USA
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Analyze creative team utilization and redesign processes, tools, and ways of working to boost efficiency
• Define and enforce QA standards, publishing workflows, templates, and localization governance for web assets
• Translate brand and marketing objectives into clear, actionable plans while surfacing risks and dependencies
• Own the creative tooling stack, set SLAs, manage agency/vendor relationships, and control budgets
• Create and execute an AI‑automation roadmap, measuring impact through utilization, efficiency, and ROI metrics
• Establish operational clarity with decision frameworks, ownership models, and documentation across Marketing, Creative, Content, and Development
• Build dashboards and metrics to monitor performance and recommend data‑driven improvements

Good Fit If You Have

• Experience in B2B2C SaaS or digital health environments
• Familiarity with modern headless CMS architectures
• Comfort working with distributed or hybrid teams across time zones