Growth Marketing Operations Associate Manager

Ovii's Interpretation of the Role

The Growth Marketing Operations Associate Manager builds, executes, and optimizes multichannel marketing automations for Hinge Health’s B2C growth programs. The role collaborates with marketing, data, engineering, and creative teams to deliver reliable, scalable campaign workflows.

Role Snapshot

• Build and launch multichannel campaigns (email, SMS, push, direct mail, web)
• Design and maintain complex automation workflows and segmentation
• Create and manage dynamic content and partner‑specific assets
• Troubleshoot campaign issues and coordinate with QA, MarTech, and engineering
• Document processes, build reusable components, and train teammates
• Prioritize work autonomously and meet SLA commitments

Must-Have Requirements

• Marketing automation platforms (Iterable, Salesforce Marketing Cloud)
• HTML for email and web assets
• Multichannel campaign execution (email, SMS, push, direct mail, web)
• Workflow and segmentation design
• Cross‑functional collaboration
• marketing automation
• campaign execution
• HTML email/web development
• Bachelor’s degree or equivalent in marketing, operations, business, or related field

Nice-to-Have Signals

• ESP or platform certifications (Iterable, Braze, Salesforce Marketing Cloud)
• SQL proficiency
• Direct‑mail operations experience
• Healthcare regulatory experience
• AI‑assisted workflow automation
• SQL
• direct mail operations
• regulated healthcare environment
• Iterable, Braze, or Salesforce Marketing Cloud certification

Work Setup

• Location: San Francisco, USA
• Work mode: HYBRID
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility

What You'll Likely Work On

• Independently build and execute standard, custom, and dynamic multichannel campaigns across email, SMS, push, direct mail, and web
• Maintain complex workflow logic, segmentation, suppressions, and dynamic content for enrollment and lifecycle programs
• Own partner‑specific asset flows (e.g., Figma‑based variants) and enforce brand and compliance guardrails
• Improve build efficiency with reusable components, documentation, and light automation/AI helpers
• Define scalable operational approaches for ambiguous cross‑functional requests
• Act as first‑ or second‑line troubleshooter for audience logic, journey routing, and template behavior
• Advise acquisition, enrollment, and creative partners on technical feasibility and trade‑offs
• Prioritize work, manage dependencies across campaigns, and meet agreed SLAs

Good Fit If You Have

• Experience with ESP or marketing automation platform certifications (e.g., Iterable, Braze)
• SQL proficiency for audience and performance analysis
• Background in regulated healthcare or insurance environments