Lifecycle Marketing Manager, Growth

Ovii's Interpretation of the Role

The Lifecycle Marketing Manager will own multi‑channel growth campaigns that keep members engaged and drive new product adoption. The role blends consumer‑focused marketing, rigorous experimentation, and AI‑enabled personalization while partnering across product, clinical, data, and creative teams.

Role Snapshot

• Own end‑to‑end lifecycle campaigns
• Design and run multi‑channel experiments
• Lead product and feature go‑to‑market launches
• Partner with clinical and AI teams
• Influence cross‑functional stakeholders

Must-Have Requirements

• Growth & Lifecycle Marketing
• Multi-channel campaign execution (email, SMS, push, direct mail)
• Experimentation design & analysis
• AI tools for marketing
• Cross-functional collaboration & communication
• Consumer product messaging
• Data analysis & analytics tools
• Growth marketing
• Lifecycle marketing
• Consumer product marketing

Nice-to-Have Signals

• Experience in digital health, healthcare, wellness, or consumer technology
• Digital health
• Healthcare
• Wellness
• Consumer technology

Work Setup

• Location: San Francisco, United States
• Work mode: HYBRID
• Remote scope: UNSPECIFIED
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement

What You'll Likely Work On

• Create and optimize lifecycle campaigns across email, SMS, push, and direct mail
• Develop hypotheses, run experiments, and translate results into actionable improvements
• Craft messaging and go‑to‑market strategy for new programs and features
• Align marketing with clinical touchpoints to improve member outcomes
• Leverage AI tools for content generation, personalization, and faster execution
• Analyze campaign performance data and present recommendations to leadership
• Collaborate with data science, creative, product, engineering, and operations teams

Good Fit If You Have

• Enjoys working at the intersection of marketing and AI
• Thrives in ambiguous, fast‑moving environments
• Comfortable influencing without direct authority