Job Description
Ovii's Interpretation of the Role
The Growth Marketing Manager will own paid‑acquisition campaigns, build technical‑audience channels, and shape the full customer journey from ad to product. The role blends performance marketing, agency management, and clear copywriting to drive developer‑tool adoption.
Role Snapshot
- Own end‑to‑end paid acquisition
- Create influencer, newsletter & podcast channels
- Define and validate ICP with data & customer interviews
- Manage agency partners and briefs
- Design ad‑to‑landing‑page product flow
- Demo product to technical audiences
- Run rapid experiments and iterate
Must-Have Requirements
- paid acquisition
- ad spend management
- CAC, ROAS, attribution analysis
- developer tools audience understanding
- agency partnership management
- startup‑pace execution
- copywriting / brief creation
Nice-to-Have Signals
- event marketing
- AI/agent ecosystem familiarity
- UGC creator briefing experience
- self‑service data pulling
Work Setup
- Location: San Francisco, United States
- Work mode: ONSITE
- Employment type: Full-Time
Not Specified in JD
- Salary range
- Visa sponsorship
- Remote eligibility
- Education requirement
- Certifications
What You'll Likely Work On
- Plan, launch, and optimise paid campaigns across Meta, Google, YouTube, TikTok and emerging channels
- Develop and run influencer, newsletter, podcast and partnership programs targeting developers
- Research and refine the ideal customer profile through direct conversations and usage analytics
- Write briefs, oversee agency deliverables, and replace under‑performing partners
- Craft the end‑to‑end journey from ad creative to landing page to product onboarding
- Present the product to technical prospects, translating capabilities into clear value
- Design and execute fast‑cycle experiments, discarding tactics that don’t move metrics
Good Fit If You Have
- Thrives in a fast‑moving startup environment
- Comfortable communicating with technical audiences without sounding salesy
- Enjoys hands‑on data work and can pull their own reports
Skills
- Paid acquisition & media buying
- CAC, ROAS & attribution analysis
- Developer‑tools audience insight
- Agency partnership management
- Startup‑pace execution
- Copywriting & landing‑page creation
- Technical product demo
- Event marketing (optional)
- AI/agent ecosystem familiarity (optional)
- UGC creator briefing (optional)
- Self‑service data analysis (optional)