4451 - Senior Associate-Strategic Business Development

Ovii's Interpretation of the Role

The Senior Associate – Strategic Business Development will own end‑to‑end lead generation, drive ABM campaigns, and partner with sales and product marketing to fuel the US‑focused demand pipeline. This role sits within the GTM team in Noida and works US shift hours to support enterprise growth.

Role Snapshot

• Own full lead‑generation lifecycle
• Execute ABM multi‑channel campaigns
• Maintain CRM data health and reporting
• Collaborate across sales, product, and marketing
• Operate on US shift (5:30 PM‑2 AM IST)
• Deliver weekly performance briefs to leadership

Must-Have Requirements

• Lead generation (cold calling & emailing)
• US market sales experience
• CRM software proficiency
• Account‑based marketing technology
• Sales funnel & pipeline knowledge
• Data analysis & reporting
• Strong communication & interpersonal skills
• lead generation in US market
• meeting/exceeding sales targets
• collaborating with sales and marketing

Work Setup

• Location: Noida, India
• Work mode: ONSITE
• Timezone: US shift (5:30 PM – 2 AM IST)
• Employment type: Full-Time
• Shift: US shift (5:30 PM – 2 AM IST)

What You'll Likely Work On

• Design and run the complete lead capture, qualification, and follow‑up process through the sales cycle
• Coordinate prospect outreach and briefing for the frontend team after secondary research
• Partner with sales to evaluate MQL quality and refine targeting
• Track full‑funnel metrics, analyze conversion rates, and recommend investment decisions
• Produce weekly campaign performance briefs for senior leadership
• Perform regular database health checks, cleansing, and enrichment
• Align messaging and timing with product marketing for email and web personalization campaigns
• Leverage ABM platforms to run multi‑channel outreach to large enterprise accounts

Good Fit If You Have

• Comfortable working US‑centric hours
• Self‑starter who can work independently and within cross‑functional teams
• Data‑driven mindset for measuring campaign impact