Marketing Operations Manager

Ovii's Interpretation of the Role

The Marketing Operations Manager will build and scale the systems, processes, and data infrastructure that power SpotDraft’s marketing engine. Working within RevOps, you’ll own campaign execution, lead‑lifecycle design, attribution models and ensure marketing data is clean and actionable for revenue outcomes.

Role Snapshot

• Own end‑to‑end campaign execution
• Design and manage lead lifecycle
• Build attribution models & analytics
• Own and optimize HubSpot/Marketo stack
• Maintain data hygiene across systems
• Collaborate cross‑functionally with Sales & RevOps

Must-Have Requirements

• HubSpot or Marketo
• Lead lifecycle management
• Attribution model development
• Campaign operations
• Data hygiene
• Marketing Operations
• Revenue Operations
• lead lifecycle management
• attribution modeling

Nice-to-Have Signals

• Salesforce CRM familiarity
• Reporting tools (Looker, GA4)
• B2B SaaS experience
• Demand generation operations exposure
• High‑growth SaaS background
• ABM tools familiarity
• Salesforce CRM
• BI reporting tools
• B2B SaaS environment
• demand generation operations

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility

What You'll Likely Work On

• Execute marketing campaigns across the martech stack, handling setup, segmentation, workflows and performance tracking
• Define and manage the lead lifecycle, including MQL/SQL criteria, routing, scoring and qualification in partnership with Sales
• Develop and maintain multi‑touch attribution models and dashboards to measure marketing ROI
• Own HubSpot/Marketo (and related integrations with Salesforce), optimizing automation workflows and tooling gaps
• Ensure data accuracy and proper tagging across marketing and sales systems for reliable reporting
• Provide leadership with actionable insights on pipeline health, campaign performance and budget allocation
• Partner with Sales, Demand Generation and RevOps to align processes and improve lead handoff

Good Fit If You Have

• Experience at a high‑growth SaaS company
• Familiarity with ABM tools and account‑based marketing frameworks
• Exposure to demand generation operations