Performance Marketing Manager (Mexico)

Ovii's Interpretation of the Role

The Performance Marketing Manager will own Tilt’s mobile acquisition engine in Mexico, driving end‑to‑end campaign strategy, execution and optimization across Meta, Google App Campaigns and DSPs. The role blends hands‑on media buying with deep analytics to improve CAC, conversion and LTV while building in‑house capabilities.

Role Snapshot

• Lead mobile acquisition campaigns
• Own end‑to‑end performance marketing
• Manage agency partnership and transition to in‑house
• Design experiments and optimize full‑funnel
• Analyze performance data with SQL
• Allocate and adjust multi‑million‑dollar budget
• Collaborate with product, risk, analytics and design
• Develop expertise in the Mexico market

Must-Have Requirements

• Mobile performance marketing
• Meta advertising
• Google App Campaigns
• DSP programmatic buying
• SQL
• Spanish
• English
• mobile performance marketing
• campaign ownership

Nice-to-Have Signals

• FinTech or lending domain experience
• Mexico market expertise
• Incrementality testing
• Creative strategy at scale
• DSP programmatic buying (advanced)
• Familiarity with mobile attribution tools (AppsFlyer, Adjust)
• FinTech
• Mexico market
• lending
• credit

Work Setup

• Location: Mexico
• Work mode: REMOTE
• Remote scope: UNSPECIFIED
• Remote countries: Mexico
• Timezone: similar time zone to Mexico
• Travel: Occasional travel 4‑6 times per year
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Relocation
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample

What You'll Likely Work On

• Own paid acquisition across mobile channels, from setup to scaling
• Build and mature performance‑marketing processes, reporting and experimentation frameworks
• Manage and develop the agency relationship while increasing in‑house execution
• Optimize full‑funnel metrics (CAC, conversion, LTV) and run rigorous tests
• Allocate budget dynamically based on performance, risk and business priorities
• Drive creative strategy, turning data into actionable messaging and format decisions
• Partner with product, risk, analytics and design to improve targeting and onboarding
• Own mobile attribution and measurement, handling signal‑loss challenges

Good Fit If You Have

• FinTech or credit‑focused business experience
• Deep knowledge of the Mexico market and its payment dynamics
• Experience with incrementality testing and creative‑scale frameworks
• Hands‑on DSP programmatic buying expertise