Job Description
Ovii's Interpretation of the Role
Lead the full marketing function for Cashalo, driving brand, performance and lifecycle initiatives with AI‑native tools. Own budget decisions, optimize acquisition channels, and build a high‑output team in a fast‑growing fintech.
Role Snapshot
- Lead full‑marketing function (brand, performance, lifecycle)
- Own budget and ROI accountability
- Drive AI‑enabled campaign optimization
- Build brand from the ground up
- Establish lifecycle marketing capability
- Manage a small, high‑output team
- Collaborate closely with engineering
Must-Have Requirements
- Performance Marketing
- Budget Accountability
- Quantitative Fluency (ROAS, CAC, LTV)
- Consumer Acquisition
- marketing
- performance marketing
- budget accountability
- consumer acquisition
Nice-to-Have Signals
- CRM / Lifecycle tooling familiarity (e.g., Iterable)
- AI‑native mindset
- CRM/lifecycle tooling
Work Setup
- Location: Manila, Philippines
- Work mode: HYBRID
- Travel: 4-6 trips per year to Manila
- Employment type: Full-Time
Not Specified in JD
- Salary range
- Visa sponsorship
- Education requirement
- Certifications
- Relocation
What You'll Likely Work On
- Integrate brand, performance and lifecycle into a single marketing strategy
- Allocate acquisition spend across channels with rigorous attribution and ROAS discipline
- Define and measure brand identity through social listening, organic search and surveys
- Build lifecycle campaigns across email, SMS, Viber, push and in‑app, partnering with engineering
- Lead a lean team that leverages AI for creative production, budgeting and analytics
- Set up measurement infrastructure for brand and lifecycle performance
Good Fit If You Have
- 8+ years of marketing experience with hands‑on performance campaign execution
- Demonstrated budget accountability and spend decision authority
- Strong quantitative fluency (ROAS, CAC, LTV, statistical testing)
- Consumer‑focused acquisition background
- Familiarity with CRM/lifecycle tools such as Iterable
Skills
- Performance Marketing
- Brand Strategy
- Lifecycle Marketing
- AI‑native Campaign Optimization
- Budget Management & ROAS
- Quantitative Analysis (CAC, LTV)
- Consumer Acquisition
- CRM / Marketing Automation (e.g., Iterable)
- Creative Testing & Experimentation
- Cross‑channel Attribution