3875-Senior Associate-Strategic Business Development

Ovii's Interpretation of the Role

Senior Associate – Strategic Business Development drives end‑to‑end lead generation and demand‑generation programs for Innovaccer’s healthcare solutions, collaborating closely with growth, product, and sales teams.

Role Snapshot

• Own full lead‑generation funnel
• Execute demand‑generation campaigns
• Collaborate with growth & product marketing
• Analyze and report campaign performance
• Maintain CRM data hygiene
• Work US‑shift timings (5:30 PM‑2 AM)

Must-Have Requirements

• Lead generation (cold calling, email)
• CRM software proficiency
• Strong communication and interpersonal skills
• Ability to meet sales targets
• US market outreach (shift availability)
• lead generation
• meeting/exceeding sales targets

Nice-to-Have Signals

• Account‑based marketing technology familiarity

Work Setup

• Location: Noida, India
• Work mode: ONSITE
• Timezone: US shift timings of 5:30 PM to 2 AM
• Employment type: Full-Time
• Shift: US shift 5:30 PM‑2 AM

Eligibility Gates

• Visa sponsorship: unknown

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement
• Travel requirement

What You'll Likely Work On

• Own the complete lead capture to follow‑up process across the sales cycle
• Coordinate prospect meetings and brief internal teams after secondary research
• Engage clients to understand requirements and set expectations
• Partner with sales to evaluate MQL quality and refine targeting
• Track full‑funnel metrics, recommend investment decisions based on conversion rates
• Measure, analyze and deliver weekly campaign performance briefs to leadership
• Perform regular database health checks, cleansing and augmentation
• Run multi‑channel ABM campaigns targeting Innovaccer’s largest customers

Good Fit If You Have

• Thrives in a fast‑paced, data‑driven environment
• Comfortable working US‑centric hours
• Enjoys cross‑functional collaboration with marketing and sales