3865 - Senior Associate-Strategic Business Development

Ovii's Interpretation of the Role

The Senior Associate – Strategic Business Development will own end‑to‑end lead generation, drive demand‑generation programs and partner with sales, product marketing and growth teams to expand Innovaccer’s US market footprint. The role blends outbound outreach, ABM campaign execution and data‑driven performance reporting while operating on a US‑shift schedule.

Role Snapshot

• Own full lead‑generation funnel from capture to hand‑off
• Design and run ABM multi‑channel campaigns
• Collaborate with sales, product marketing and growth teams
• Track funnel metrics and advise on spend
• Maintain CRM data health and enrichment
• Operate on US‑shift timings (5:30 PM‑2 AM IST)

Must-Have Requirements

• lead generation (cold calling, emailing)
• US market outreach experience
• CRM software proficiency
• strong communication and interpersonal skills
• ability to meet/exceed sales targets
• knowledge of sales funnel and pipeline
• lead generation through cold calling and emailing
• US market sales outreach
• meeting/exceeding sales targets

Nice-to-Have Signals

• experience with account‑based marketing technology

Work Setup

• Location: Noida, India
• Work mode: ONSITE
• Timezone: US shift timings (5:30 PM – 2 AM IST)
• Employment type: Full-Time
• Shift: US shift timings (5:30 PM – 2 AM IST)

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Relocation
• Notice period
• Travel
• Security clearance
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Execute the enterprise demand‑generation strategy and launch new lead‑gen processes
• Coordinate prospect outreach, conduct secondary research and brief internal teams
• Partner with sales to evaluate MQL quality and close feedback loops
• Measure, analyze and present weekly campaign performance to leadership
• Perform regular CRM health checks, data cleansing and augmentation
• Align messaging and timing with product marketing for email and web personalization
• Run multi‑channel ABM campaigns targeting large healthcare customers

Good Fit If You Have

• Enjoys working US‑shift hours
• Thrives in a fast‑paced, data‑driven environment
• Comfortable collaborating across sales, product and growth functions