Job Description
Ovii's Interpretation of the Role
Metaforms seeks a senior Product Marketing Manager to own end‑to‑end demand generation. You will design, launch and optimise campaigns, positioning and go‑to‑market plans to drive qualified pipeline for its AI‑powered market‑research platform.
Role Snapshot
- Own demand‑generation strategy & execution
- Build repeatable pipeline engine
- Craft positioning & messaging for AI‑driven SaaS
- Lead product launch & GTM planning
- Collaborate with Founder, Product and Sales
Must-Have Requirements
- Demand generation strategy & execution
- Multi‑channel campaign experience (content, paid, outbound, events)
- Copywriting / compelling messaging
- Data‑driven decision making and metric tracking
- Full‑funnel marketing expertise
- product marketing
- demand generation
Nice-to-Have Signals
- Marketing automation, CRM and attribution tooling experience
- Experience marketing AI‑driven or data‑heavy SaaS products
- Familiarity with market research industry
- AI‑driven SaaS marketing
- market research industry
Work Setup
- Location: Bengaluru, India
- Work mode: ONSITE
- Employment type: Full-Time
Not Specified in JD
- Visa sponsorship
- Salary range
- Remote eligibility
- Education requirement
- Certifications
- Relocation
- Notice period
- Travel
- Security clearance
- Coding test
- Portfolio
- GitHub
- Writing sample
- Cover letter
What You'll Likely Work On
- Define and run demand‑generation campaigns across content, paid, outbound and events
- Create and optimise a repeatable pipeline engine that feeds qualified leads to sales
- Develop differentiated positioning and clear value propositions for research‑agency buyers
- Own go‑to‑market execution for new features and product launches, including sales enablement assets
- Gather market and customer intelligence, conduct interviews and track competitive landscape
- Set, monitor and report on key metrics such as MQLs, CAC and conversion rates
Good Fit If You Have
- Thrives in zero‑to‑one environments and enjoys building systems from scratch
- Comfortable collaborating directly with founders and senior leadership
- Data‑oriented mindset with ability to translate numbers into actionable decisions
Skills
- Demand generation strategy
- Multi‑channel campaign management
- Copywriting & messaging
- Data‑driven metrics & dashboards
- Go‑to‑market planning
- Marketing automation & CRM tools
- AI‑driven SaaS product marketing