Job Description
Ovii's Interpretation of the Role
Aspora seeks a Lifecycle Marketing professional to own end‑to‑end customer communication flows, build segmentation frameworks, and drive cross‑sell across email, push, in‑app and WhatsApp. The role blends data‑driven testing, copywriting, and product‑marketing insight to boost retention and revenue.
Role Snapshot
- Own full lifecycle communication architecture
- Design multi‑channel segmentation and triggers
- Drive cross‑sell of new financial products
- Run A/B testing and performance analytics
- Partner with product and growth teams
Must-Have Requirements
- Marketing automation platform
- Segmentation & personalization
- Multi‑channel campaign logic
- Data analysis (SQL, Looker, Amplitude, Databricks)
- Copywriting
- Product‑marketing instinct
- lifecycle marketing
- CRM
- growth marketing
Nice-to-Have Signals
- Cross‑sell or multi‑product lifecycle experience
- Familiarity with NRI banking or remittances
- Experience in startup or early‑stage environment
- cross‑sell lifecycle motions
- financial product familiarity
- startup environment
Work Setup
- Location: Bangalore, India
- Work mode: ONSITE
- Employment type: Full-Time
Not Specified in JD
- Visa sponsorship
- Salary range
- Remote eligibility
What You'll Likely Work On
- Build, run, and optimise automated journeys across email, push, in‑app and WhatsApp for onboarding, activation, engagement, retention and win‑back
- Define the communication framework and precise segmentation using behavioural data and product usage
- Create cross‑sell flows that introduce new products (Digital Gold, NRI Banking, etc.) to existing remittance users
- Manage the engagement calendar, schedule campaigns, and control frequency capping and suppression logic
- Maintain clear, timely transactional messages and identify surprise‑and‑delight moments
- Collaborate with product and growth teams on lifecycle campaigns for new features and GTM pushes
- Design and execute A/B tests on copy, timing, channel and creative; document and scale learnings
- Track business metrics (activation, repeat rate, retention, cross‑sell) and campaign signals (opens, CTR, conversions, churn) and turn insights into action
Good Fit If You Have
- Enjoys rapid iteration and data‑driven decision making
- Comfortable translating behavioural signals into targeted messaging
- Strong written communication and persuasive copy skills
Skills
- Marketing automation platform (e.g., MoEngage, Braze, CleverTap)
- Segmentation, event triggers, personalization, multi‑channel campaign logic
- Data analysis with SQL and dashboard tools (Looker, Amplitude, Databricks)
- Copywriting for push, email, and in‑app messages
- Product‑marketing insight to craft compelling value propositions
- Cross‑sell lifecycle experience (preferred)
- Financial product knowledge – NRI banking, remittances (optional)
- Startup / early‑stage environment experience (optional)