GTM & Growth Lead

Ovii's Interpretation of the Role

The GTM & Growth Lead will own the end‑to‑end demand engine for Shopflo, designing and iterating outbound, paid, organic and brand channels to drive qualified pipeline. The role sits directly with the Chief of Staff, combining strategic planning with hands‑on execution of CRM, ads, SEO and analytics.

Role Snapshot

• Own end‑to‑end demand generation
• Build and optimise outbound prospecting
• Lead paid campaigns (LinkedIn, Google)
• Define SEO and organic pipeline strategy
• Shape brand & digital presence
• Own analytics, reporting and experimentation
• Manage vendors and agency partners

Must-Have Requirements

• GTM/demand generation experience
• Building GTM processes from scratch
• Pipeline ownership
• High agency / proactive execution
• Commercial instinct (conversion rates, ICP fit)
• Vendor and agency management
• Hands‑on with CRM and sequencing tools
• LinkedIn Ads
• Google Ads
• SEO basics
• Analytics and reporting
• GTM/demand generation
• B2B SaaS environment
• pipeline ownership

Nice-to-Have Signals

• Fintech, payments or D2C SaaS domain knowledge
• Early‑stage or high‑growth environment experience
• Delivered a revenue‑driving campaign
• Fintech/payments domain
• Early‑stage/high‑growth
• Fintech
• Payments
• D2C SaaS

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Salary range
• Visa sponsorship
• Remote eligibility
• Education requirement
• Certifications
• Travel
• Security clearance

What You'll Likely Work On

• Design, test and optimise outbound prospecting sequences, keep CRM data clean, and ensure smooth handoff to sales.
• Own paid demand‑gen campaigns—brief agencies, run LinkedIn Ads (primary) and Google Ads (secondary), and iterate based on performance.
• Create and execute SEO and other organic pipeline tactics, prioritising builds that move the needle.
• Define brand and digital messaging across LinkedIn, Google and email, tying every channel to pipeline goals.
• Build reporting dashboards, run experiments, retire under‑performing tactics and double‑down on winners.

Good Fit If You Have

• Prior exposure to fintech, payments or D2C SaaS environments.
• Experience thriving in early‑stage or high‑growth companies.
• Track record of shipping a campaign that directly generated revenue.