Assistant Manager

Ovii's Interpretation of the Role

The Assistant Manager – User Engagement will own the full user lifecycle for Clirnet’s mobile and web products, designing and executing data‑driven activation, retention and win‑back campaigns. You’ll partner with product, design, engineering and growth teams to translate behavioral insights into measurable experiments that drive revenue and user loyalty.

Role Snapshot

• Own end‑to‑end user lifecycle (onboarding, activation, retention, win‑back)
• Design and run push, email and in‑app messaging campaigns
• Analyze DAU/MAU, cohorts and funnel drop‑offs to surface growth opportunities
• Run A/B tests on messaging, UI/UX and user flows
• Collaborate with product, design and engineering teams
• Partner with monetisation and growth specialists

Must-Have Requirements

• 3+ years in marketing, growth, CRM, or user engagement roles
• Hands‑on experience with app engagement, lifecycle marketing, or CRM
• Strong analytical ability with Looker or similar BI tools
• Working knowledge of CRM and engagement platforms (Zoho, Firebase, HubSpot, MoEngage, CleverTap, or similar)
• Track record of running A/B tests and acting on results
• marketing
• growth
• CRM
• user engagement

Nice-to-Have Signals

• Experience with B2C digital products, especially subscription‑based or hobby/lifestyle categories
• Background in healthcare, wellness, or therapy products
• Familiarity with SQL or comfort querying data independently
• B2C digital products
• healthcare/therapy

Work Setup

• Location: Kolkata, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement

What You'll Likely Work On

• Define and execute user‑engagement strategies that improve activation, retention and revenue
• Own messaging across push, email and in‑app channels for the entire user journey
• Dive into behavioural data (DAU/MAU, cohorts, funnel drop‑offs) to generate experiment ideas
• Design, launch and evaluate A/B tests on messaging, UI/UX and flow improvements
• Work closely with product, design and engineering to ship experiences that match user needs
• Coordinate with monetisation and growth teams on promotions and ad strategies that protect user experience

Good Fit If You Have

• Experience with B2C digital products, especially subscription or hobby/lifestyle apps
• Background in healthcare, wellness or therapy‑related products
• Familiarity with SQL for independent data queries