Sr. Executive (Digital Marketing)

Ovii's Interpretation of the Role

The Sr. Executive (Digital Marketing) leads end‑to‑end multi‑channel campaigns, driving brand visibility and measurable business results. The role blends strategic planning, data‑driven optimization, and cross‑functional coordination within a healthcare/pharma context.

Role Snapshot

• Senior digital marketing leader
• End‑to‑end campaign ownership
• Cross‑functional stakeholder coordination
• Data‑driven performance analysis
• Kolkata‑based onsite role

Must-Have Requirements

• Digital marketing channels and tools
• Analytics and reporting
• Project management
• Stakeholder communication
• campaign management
• digital marketing
• Bachelor’s degree in marketing, Business Administration, Life Sciences, or related field

Nice-to-Have Signals

• Healthcare/pharma marketing experience
• Familiarity with CRM tools, marketing automation platforms, and campaign tracking systems
• healthcare/pharma marketing
• Healthcare
• Pharmaceuticals

Work Setup

• Location: Kolkata, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Travel
• Security clearance
• Coding test
• Portfolio
• Cover letter

What You'll Likely Work On

• Design and launch integrated banner, email, webinar, push‑notification and social media campaigns
• Create campaign calendars, messaging frameworks and audience targeting strategies
• Collaborate with medical, sales, content and technology teams to ensure alignment
• Manage asset production with design and content creators and meet strict timelines
• Monitor KPIs such as open rates, CTR, conversions and engagement, producing regular performance dashboards
• Conduct A/B testing, analyze results and continuously optimize campaigns
• Serve as primary contact for internal stakeholders and external clients, presenting insights and recommendations

Good Fit If You Have

• Experience in healthcare or pharmaceutical marketing is a strong advantage
• Comfort working in a fast‑paced, data‑centric environment
• Ability to juggle multiple projects and deadlines