Job Description
Ovii's Interpretation of the Role
The AI Creative Lead drives end‑to‑end brand creative for multiple D2C and enterprise accounts, turning briefs into campaign‑ready concepts and ensuring every output meets a strict quality bar. The role blends hands‑on creative direction with AI‑powered production tools while mentoring a multidisciplinary design team.
Role Snapshot
- Lead brand‑creative from brief to delivery
- Develop AI‑enhanced concepts across static, motion, and video
- Own quality review and enforce creative standards
- Mentor junior and mid‑level designers
- Manage 2–4 brand accounts simultaneously
- Integrate cutting‑edge AI tools into workflow
Must-Have Requirements
- Creative concept development
- Brand visual direction
- AI video generation tools integration
- Creative quality review
- Team mentorship
- creative agency experience
- AI creative studio experience
Nice-to-Have Signals
- Familiarity with emerging AI creative tools
Work Setup
- Location: Chennai, India
- Work mode: ONSITE
- Employment type: Full-Time
Not Specified in JD
- Salary range
- Visa sponsorship
- Remote eligibility
- Relocation
- Travel
- Security clearance
- Coding test
- Portfolio
- GitHub
- Writing sample
- Cover letter
What You'll Likely Work On
- Transform briefs and scripts into production‑ready concepts and visual direction
- Critically evaluate and improve scripts, hooks, and narratives before production
- Create brand‑accurate concepts for static, motion, and AI video formats across multiple accounts
- Define visual assets such as moodboards, reference packs, and style guides
- Review all team outputs, provide actionable feedback, and enforce non‑negotiable quality standards
- Own 2–4 brand accounts end‑to‑end, maintaining continuity and creative authority
- Coordinate with production to preserve creative intent and flag risks early
- Integrate and evaluate AI tools for ideation, asset generation, and accelerated production
Good Fit If You Have
- Proven track record leading creative for several brand accounts in an agency or in‑house studio
- Strong visual culture awareness and ability to stay ahead of creative trends
- Comfort working under fast‑paced, deadline‑driven environments
- Experience leveraging AI tools as creative amplifiers rather than crutches
Skills
- Creative concept development
- Brand visual direction (moodboards, style guides)
- AI video generation tools (e.g., Higgsfield, Kling, Veo, Nano Banana, GPT‑Image‑2)
- Creative quality assurance & feedback
- Team mentorship and coaching
- Motion and static design
- Client stakeholder pitching
- Script and brief refinement