Brand Content Planning Manager (品牌内容策划负责人)

Ovii's Interpretation of the Role

Trust Wallet seeks a Brand Content Planning Manager to own the weekly content calendar for its official channels, keep the brand voice consistent, and drive offline activations. The role blends content strategy, bilingual copywriting, and cross‑functional collaboration in a fast‑moving crypto ecosystem.

Role Snapshot

• Own weekly official‑account content calendar
• Maintain brand tone, visual and messaging guidelines
• Plan and execute offline events and activations
• Translate technical features into engaging stories
• Coordinate with product, engineering and creators
• Manage multiple projects and timelines simultaneously

Must-Have Requirements

• Fluent English and Mandarin
• Strong Chinese copywriting/content planning ability
• Experience in content strategy, editorial planning or brand management
• Strong project management capability
• Solid understanding of crypto, DeFi, self‑custody wallets and Web3 culture
• content strategy
• brand management
• project management
• crypto/Web3 domain knowledge
• must have the right to work in the country you are based

Nice-to-Have Signals

• Fintech, technology or agency experience
• fintech or agency background
• fintech

Work Setup

• Location: Remote - Global
• Work mode: REMOTE
• Remote scope: GLOBAL
• Employment type: Full-Time

Eligibility Gates

• Work authorization: must have the right to work in the country you are based
• Visa sponsorship: no

Not Specified in JD

• Salary range
• Visa sponsorship
• Travel requirements
• Notice period
• Cover letter

What You'll Likely Work On

• Create and maintain the weekly content schedule for Trust Wallet’s official accounts, sourcing trending topics and drafting scripts or copy.
• Ensure every published piece follows the established tone of voice, visual direction and core messaging framework.
• Lead the planning, logistics and content assets for offline activations such as Token2049 side‑events and booth shows.
• Partner with product, engineering and on‑camera creators to turn technical features into clear, audience‑focused content.
• Juggle weekly content cadence while simultaneously overseeing event preparation and delivery.

Good Fit If You Have

• Fintech, tech or agency background is a plus.
• Passion for blockchain, crypto and Web3 culture.
• Comfort working in a fast‑paced, globally distributed remote team.