LinkedIn Ads Specialist

Ovii's Interpretation of the Role

The LinkedIn Ads Specialist will design, launch, and optimize LinkedIn advertising campaigns for multiple B2B client accounts. Responsibilities include audience targeting, performance analysis, reporting, and direct client communication to drive lead generation and ROI.

Role Snapshot

• Manage LinkedIn ad campaigns across 10‑15 client accounts
• Develop audience targeting based on buyer personas and funnel stages
• Analyze performance metrics (CPL, CTR, ROAS) and optimize bids
• Produce weekly/monthly performance reports with actionable insights
• Collaborate with clients and internal creative/strategy teams
• Stay current on LinkedIn platform updates and best practices

Must-Have Requirements

• LinkedIn Campaign Manager
• Campaign performance analysis
• Audience targeting
• A/B testing
• Reporting & dashboard creation
• Client communication
• Organizational & time‑management
• LinkedIn Ads campaign management

Nice-to-Have Signals

• 2+ years digital advertising experience
• Agency or client‑facing account management
• Familiarity with Meta Ads or Google Ads
• Experience with B2B SaaS or professional services
• digital advertising
• agency account management
• B2B SaaS
• Bachelor’s degree in Marketing, Communications, Business, or related field

Work Setup

• Location: India
• Work mode: REMOTE
• Remote scope: COUNTRY_RESTRICTED
• Remote countries: India
• Timezone: EST
• Employment type: Full-Time

Eligibility Gates

• Visa sponsorship: unknown

Application Requirements

• Assessment mentioned

Not Specified in JD

• Visa sponsorship
• Salary range
• Relocation
• Security clearance
• Notice period
• Travel
• Coding test
• Portfolio
• GitHub
• Writing sample
• Cover letter

What You'll Likely Work On

• Build, launch, and manage LinkedIn Ads campaigns for multiple client accounts
• Create audience targeting strategies using ICPs, buyer personas, and funnel stages
• Conduct market and competitor research to refine messaging and ad formats
• Monitor daily performance, analyze metrics, and adjust bids, budgets, and creatives
• Run A/B tests and iterate on ad variations to improve lead quality and ROAS
• Prepare and deliver weekly/monthly performance reports with recommendations
• Communicate campaign results and strategic suggestions directly to clients
• Coordinate with internal creative, copy, and strategy teams to align assets

Good Fit If You Have

• Agency or client‑facing account management experience
• Familiarity with Meta Ads or Google Ads platforms
• Background working with B2B SaaS or professional services companies