
Job Description
Ovii's Interpretation of the Role
The Inbound Marketing Manager will own a LinkedIn‑centric demand generation engine, turning content into qualified B2B pipeline. Working remotely with the founder, you’ll craft, test and optimise content, nurture conversations and drive measurable inbound outcomes.
Role Snapshot
- Remote, full‑time
- B2B inbound demand generation
- LinkedIn content strategy
- Lead‑pipeline ownership
- Collaboration with founder
Must-Have Requirements
- LinkedIn content strategy
- Copywriting
- B2B lead generation
- Communication
- Relationship building
- content‑led B2B lead generation
Nice-to-Have Signals
- Founder‑led brand growth experience
- LinkedIn analytics familiarity
- Lead magnet creation
- Demand generation knowledge
- CRM systems familiarity
- Experience supporting consulting, agency, SaaS or professional services
- founder‑led brand growth
- LinkedIn analytics
Work Setup
- Location: India
- Work mode: REMOTE
- Remote scope: COUNTRY_RESTRICTED
- Remote countries: India
- Timezone: U.S. Business Hours
- Employment type: Full-Time
Not Specified in JD
- Salary range
- Visa sponsorship
- Equity
What You'll Likely Work On
- Create and publish LinkedIn posts, carousels and thought‑leadership pieces that attract high‑intent prospects
- Engage prospects via comments and direct messages, qualify conversations and move them into the sales funnel
- Design and iterate simple inbound funnels (content → engagement → conversation → call) and related lead‑magnet assets
- Analyse content performance, identify bottlenecks and optimise messaging for higher conversion rates
- Collaborate with the founder on positioning, messaging frameworks and pipeline quality
- Support early‑stage sales conversations when needed
Good Fit If You Have
- Proven track record of generating inbound leads through LinkedIn content
- Comfortable owning measurable business outcomes
- Self‑directed, proactive and execution‑focused
Skills
- LinkedIn content strategy
- Copywriting & messaging
- B2B lead generation
- Relationship building
- Communication
- Understanding of B2B sales cycles
- LinkedIn analytics (preferred)
- Lead magnet creation (preferred)
- CRM familiarity (preferred)
Remote Eligibility
- India