Head of Enterprise Marketing

Ovii's Interpretation of the Role

Sarvam seeks a senior marketer to own the full enterprise demand‑generation engine for AI solutions, driving pipeline across regulated verticals such as BFSI, healthcare and the public sector. The role blends ABM strategy, vertical positioning, and sales‑enablement content creation to accelerate large‑account wins.

Role Snapshot

• Lead enterprise demand generation
• Own ABM programs for regulated verticals
• Develop vertical positioning & collateral
• Manage sales‑enablement content library
• Drive pipeline from MQL to SQL
• Partner with sales, pre‑sales and partnerships

Must-Have Requirements

• Marketing automation
• CRM
• ABM tooling
• Demand generation strategy
• Vertical marketing
• Sales enablement content creation
• Analytical measurement frameworks
• Enterprise event execution
• enterprise B2B technology marketing
• ABM program ownership
• vertical marketing for regulated sectors

Nice-to-Have Signals

• Founder‑led deep‑tech startup experience
• Enterprise AI buying process knowledge
• Executive‑level content creation
• Network with enterprise technology buyers
• Partnerships/alliance collaboration
• Strong editorial judgment
• founder‑led deep‑tech startup experience
• enterprise AI buying process knowledge
• enterprise AI

Work Setup

• Location: Bengaluru, India
• Work mode: ONSITE
• Employment type: Full-Time

Not Specified in JD

• Visa sponsorship
• Salary range
• Remote eligibility
• Education requirement
• Certifications
• Travel

What You'll Likely Work On

• Design and run multi‑channel demand‑generation campaigns targeting enterprise accounts in BFSI, healthcare and the public sector
• Own the full funnel, setting SLA agreements for MQL‑to‑SQL handoff and tracking pipeline contribution
• Allocate and optimise spend across events, sponsorships and outbound programs with clear attribution
• Craft vertical‑specific positioning, messaging, case studies, ROI models and proof‑of‑concept docs
• Collaborate with sales and pre‑sales to map buying committees, procurement dynamics and objection handling
• Maintain a comprehensive sales‑enablement library (battlecards, decks, one‑pagers, solution briefs)
• Create onboarding and ongoing training for AE and SDR teams
• Define measurement frameworks, analyse performance data and iterate programs

Good Fit If You Have

• Prior marketing experience with regulated enterprises (banks, insurers, hospitals, government bodies) in India
• Established network with enterprise technology buyers, CIO offices or digital‑transformation teams
• Hands‑on experience building flagship enterprise events, roundtables or customer councils
• Ability to translate complex AI product value into clear business outcomes